ReneVerse is a marketing platform that connects game developers and advertisers to deliver immersive in-game advertising experiences. It uses blockchain technology to ensure transparency and accountability in ad delivery and performance tracking. ReneVerse aims to revolutionize in-game advertising by creating non-intrusive, engaging ad formats that enhance gameplay rather than disrupt it.
ReneVerse provides developers with an SDK and a Portal to integrate and manage their games and ad inventory. Advertisers can use the platform to create and launch targeted ad campaigns. Players benefit from uninterrupted gameplay and opportunities to earn rewards through interacting with ads. All ad interactions are recorded on the blockchain for transparency and verifiable data.
Smart Ads are ReneVerse's non-intrusive ad format that blends seamlessly into the game environment. They are contextually relevant and enhance the realism of the game world. Examples include:
A Branded Asset is a type of Smart Ad that takes the form of a 3D object within the game world, carrying a brand message or experience. It could be anything from a billboard to a usable item or a playable arcade machine. Brands have creative freedom to design these assets, offering unique interactive experiences to players.
Game developers can unlock new revenue streams by integrating ReneVerse's Smart Ads without compromising the integrity of their games. The platform provides tools to manage ad inventory, track ad performance, and optimize revenue. ReneVerse also offers the potential for ad surface ownership, allowing developers to sell or lease ad space within their games.
ReneVerse offers advertisers a highly effective way to reach engaged audiences within immersive gaming environments. The platform provides tools to create targeted campaigns, track performance data, and ensure transparency in ad delivery. The non-intrusive nature of Smart Ads ensures brand messages are delivered without disrupting gameplay, leading to positive brand association and higher conversion rates.
The Borderless Interoperability Engine is ReneVerse's technology that enables cross-game asset compatibility. It allows players to transfer and utilize their NFT assets across different games, regardless of the underlying blockchain network. This fosters a more interconnected gaming ecosystem where assets hold value beyond a single game.
Yes, ReneVerse supports multiple blockchain networks, including Ethereum, Binance Smart Chain, Polygon, Optimism, and Arbitrum. This allows game developers to choose their preferred blockchain based on their specific needs and provides greater flexibility in asset management. For players, it ensures that assets are interoperable and can be used across different games seamlessly.
ReneVerse has achieved several milestones demonstrating its business model and real-world use cases. For example, the company partnered with Real Cricket, a mobile game with over 300 million users and 16 million MAUs. Through this partnership, ReneVerse delivered over 1 billion ad impressions to 3.7 million unique users, showcasing the platform's reach. Within the first week of the Real Cricket launch, ReneVerse served over 14.5 million ads and received 28 million ad requests. Within two months, the platform served over 1.7 billion ads to in-game users.
